Generating Value With The ‘Value Generator’

Value, in the eye of the users (and no matter how we might define it), is a hybrid of technical (‘objective’) and subjective qualities. A ‘service’ with a solid technical basis – designed by savvy engineers – always shows its value in its usage context.
You may think about value in two ways: either trusting the technical quality, confident that it works when it is needed, or as the user, judging it from the point of view of how it works for you in a certain situation. But in the end it needs to work in both ways.
However, efficiency lies in the balance between value (pricing potential) and effort. Providers only control the effort. And value is solely subjective. Therefore one cannot separate the technical quality from the subjective values associated with it.
Unlike physical products that are prese

How do customers experience network quality? The blind side of mobile telecommunication providers

Mobile phone subscribers feel connected in an almost unbroken flow and, on the other hand, network managers optimize connectivity and handover. It is still the same world, the same network, just two views from two angles, except that the customers’ subjective perceptions of value influence the flow of revenues at their very source, deciding the fate of all competitors on the market.

There are two challenges for providers in this respect. Firstly, which data will best help them to understand what users really value? And secondly, if they achieve the right understanding, can their networks  support “flow of value” as it is perceived by customers?